Persuasive narratives use storytelling and a human touch to introduce your work, win support and grab the attention of your audiences. In this two-part series, award-winning communications professional Michael Miller will show you how to build a persuasive narrative that adds humanity to your work so you can propel your communications efforts forward.

In part II, you’ll learn why humans listen to, remember and react to real-life stories and how to use that knowledge to build an argument for your issues and causes. Using the tried-and-true story arc as a model, you’ll be introduced to the components of every good story and how to construct and present those stories to win support for your work. Mr. Miller will walk you through a series of simple exercises designed to help you construct impactful stories based on your own experiences. By the end of the class, you’ll walk away with your own persuasive narrative to maximize your programs’ impact and reputation.

Persuasive narratives use storytelling and a human touch to introduce your work, win support and grab the attention of your audiences. In this two-part series, award-winning communications professional Michael Miller will show you how to build a persuasive narrative that adds humanity to your work so you can propel your communications efforts forward.